/The brain comfort or why peoples choose Apple.

The delay between touch and feedback for Apple devices is 0.1 seconds. Android devices have 0.3 delay. Most people can’t detect that difference. But after 100 clicks a human’s brain understands which device he prefers.

Why it happens? In real life, when you touch an item he moves by the force of Newton instantly. There are no lags in real life. That is why brain preffers Apple devices.

User must considers and analyzes your products and doesn’t think about touch correctness.

Your site must be responsive to be comfortable for users. And this means the following:

Buttons, links and input fields must change an appearance on hover. Also, they must have a pointer cursor.

Buttons and links must change an appearance on click.

Most designers don’t think about element’s interactive behavior. If you didn’t find qualified specialist, you need find such issues by yourself.