By using site services you agree to our Cookies Use. We and our partners operate globally and use cookies, including for analytics, personalisation, and ads.Accept
X

/Viral effect. How to get more traffic.

Even if you are not present in social media and you don't have the Share button, the links to the pages of your website can still be posted. And you need to make them look as attractive as possible.

For any publication of the pages from your site in social media, they form a special snippet. It is created whether with a special Repost button or by simple inserting a link into a message. To make the snippet more informative, more beautiful and accordingly more clickable, you need to fulfil certain requirements.

Facebook


When you insert a link in the post, the preview is loaded. To make it attractive, use the recommendations.

These meta tags should be placed in the <head> section of each page:

<meta property="og:type" content="profile" />
<meta property="og:title" content="Page title" />
<meta property="og:description" content="Page og:description" />
<meta property="og:image" content="https://website.com/image1200х630.png" />
<meta property="og:url" content="http://www.site.com" />
<meta property="og:site_name" content="Site name" />

The «og:title» tag should be no more than 95 characters.
The «og:description» tag must be no more than 297 characters.
Tag «og:image» should be square and not less than 1200х630 pixels.

Check out for more information on http://ogp.me/

Twitter

Share button shows the preview of the page in Twitter feed. You can use emoji in «twitter:description».
Share button shows the preview of the page in Twitter feed. You can use emoji in «twitter:description».

These meta tags should be placed in the <head> section of each page:

<meta name="twitter:card" content="summary" />
<meta name="twitter:site" content="@site_account" />
<meta name="twitter:title" content="Page title" />
<meta name="twitter:description" content="Page description" />
<meta name="twitter:creator" content="@author_account" />
<meta name="twitter:image:src" content="https://website.com/image1024x512.png" />
<meta name="twitter:domain" content="website.com" />

The «twitter:title» tag should be less than 70 characters.
The «twitter:description» tag must be no more than 200 characters.
Tag «twitter:image:src» should be square and at least 1024x512 pixels.

Check out for more information on https://developer.twitter.com/en/docs/tweets/optimize-with-cards/guides/getting-started.html

Bookmarks, RSS-aggregators and etc.

These meta tags should be placed in the <head> section of each page:

<meta itemprop="name" content="Page title" />
<meta itemprop="description" content="Page description" />
<meta itemprop="image" content="https://website.com/image800x600.png" />

The «itemprop="name"» tag should be no more than 140 characters.
The «itemprop="description"» tag must be no more than 185 characters.
The «itemprop="image"» should be not less than 800x600 pixels.

By following these recommendations, you will make your website look attractive not only in social media, but also in instant messengers, applications, and everywhere in general. If your advertising company is designed for a viral effect, then the recommendations in this post are required.