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404 Page

When a user requests a non-existent page on your site, the web server gives a 404 error and displays an abnormal page.


Having a customized page 404 in your design is essential. This offers you the following benefits:

  1. If your page 404 has links to other pages on your site, then the user will probably click on them, rather than close the site.
  2. If you place some funny pictures on this page, the negative experience of the user will be reduced.
  3. Standard error pages 404 can confuse and frustrate the user.
  4. Search engines rank sites with custom page 404 better.