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SEO - Stands for Search Engine Optimization. The purpose of SEO is to increase traffic to your site from search engines. The better your site is optimized, the
more it satisfies the users' request and the higher is its position in the search engine results.
["The higher your site ranks in the search query, the more the number of people who will visit your site."]
Despite the importance of the basic rules of SEO optimization, it is difficult to control their compliance without special software.
Here is a list of basic rules that each page should follow:

  1. On each page, there must be a single H1 tag. This tag should be as close as possible to the top of the page.
  2. On each HTML page, there should be no empty meta tags title, keyword, description. The description length should not be less than 100 characters.
  3. Images should have the alt and title attribute.
  4. Links must have a title attribute.

Following these rules improves the ranking of your site in the search engines' results.
If the page does not satisfy the first two conditions, then the search engines will most likely not index it.
The third rule will improve your position in the search engine rankings for pictures.
["If you specified the title attribute for the image, then when you hover you will see this tip."]