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SMO

SMO is popularly known as social media optimization. The purpose of this process is to optimize your site for better interaction with social networks. If your site counts on attracting visitors from social networks, then you should pay close attention to the recommendations in this article.

When a user reposts a page on a social network, the data for the post is usually taken from standard meta tags. But it is possible to specify additional meta tags specific to a particular social network. For correctly adding pages to social networks, bookmarks, RSS-aggregators, etc., you need to place the following meta tags:

Twitter

There are mandatory meta tags for Twitter. Here they are:

  1. <meta name="twitter:card" content="summary"/>
  2. <meta name="twitter:site" content="@site_account"/>
  3. <meta name="twitter:title" content="Page title">
  4. <meta name="twitter:description" content="Page description"/>
  5. <meta name="twitter:creator" content="@author_account"/>
  6. <meta name="twitter:image:src" content="https://website.com/image60x60.png"/>
  7. <meta name="twitter:domain" content="website.com"/>

The «twitter:title» tag must be less than 70 characters.

The «twitter:description» tag must be no more than 200 characters.

Tag «twitter:image:src» should be square and at least 60x60 pixels.

Check out for more information on https://developer.twitter.com/en/docs/tweets/optimize-with-cards/guides/getting-started.html

Facebook

  1. <meta property="og:type" content="profile"/>
  2. <meta property="og:title" content="Page title"/>
  3. <meta property="og:description" content="Page og:description"/>
  4. <meta property="og:image" content="https://website.com/image60x60.png"/>
  5. <meta property="og:url" content="http://www.site.com"/>
  6. <meta property="og:site_name" content="Site name"/>

The «og:title» tag should be no more than 95 characters.
The «og:description» tag must be no more than 297 characters.
Tag «og:image» should be square and not less than 60x60 pixels.
Check out for more information on http://ogp.me/

Google Plus, bookmarks, RSS-aggregators, etc.

  1. <meta itemprop="name" content="Page title/>
  2. <meta itemprop="description" content="Page description"/>
  3. <meta itemprop="image" content="https://website.com/image180x120.png"/>

The «itemprop="name"» tag should be no more than 140 characters.
The «itemprop="description"» tag must be no more than 185 characters.
The «itemprop="image"» should be not less than 180x120 pixels.